Communications
When a global leader in integrated application delivery and application security solutions needed to drive incremental revenue by improving the success of joint sales opportunities with strategic partners, they called MGS Marketing. Realizing a strong partner program would help them achieve corporate, regional and individual account goals and strengthen key strategic partner relationships, MGS Marketing worked with key company executives to create and launch a repeatable business development toolkit that would support the sale of joint solutions. Additionally, we helped develop a process to ensure regular updates of all the relevant customer, technical and product knowledge necessary to successfully sell these partner solutions.
The project began with the selection of the first key partner and then MGS Marketing created all the information, collateral, presentation materials and process necessary to successfully sell its products to this partner’s customers. We were project-leaders for the entire initiative, managing the company’s cross-functional teams and outside vendors to successfully introduce the new program to the global sales force through a series of webinars. Through the process of program development we were able to help articulate the value of the joint solution, define the target markets, develop key messages, identify key competitive challenges and ways to overcome them, and provide a clear path for a joint sales and engagement process.
Marketing
When a global leader in integrated application delivery and application security solutions needed to drive incremental revenue by improving the success of joint sales opportunities with strategic partners, they called MGS Marketing. Realizing a strong partner program would help them achieve corporate, regional and individual account goals and strengthen key strategic partner relationships, MGS Marketing worked with key company executives to create and launch a repeatable business development toolkit that would support the sale of joint solutions. Additionally, we helped develop a process to ensure regular updates of all the relevant customer, technical and product knowledge necessary to successfully sell these partner solutions.
The project began with the selection of the first key partner and then MGS Marketing created all the information, collateral, presentation materials and process necessary to successfully sell its products to this partner’s customers. We were project-leaders for the entire initiative, managing the company’s cross-functional teams and outside vendors to successfully introduce the new program to the global sales force through a series of webinars. Through the process of program development we were able to help articulate the value of the joint solution, define the target markets, develop key messages, identify key competitive challenges and ways to overcome them, and provide a clear path for a joint sales and engagement process.
Public Relations
MGS Marketing was selected to provide public relations support for the launch of a separately branded Internet division of a leading telecommunications company. We managed all public relations activities leading up to the business launch at Internet World, a major industry event. MGS Marketing managed the media-training of senior business and technical spokespeople; wrote and pitched the new business announcement and supporting product press releases; developed the key messages; and coordinated a major launch party for customers, media and partners. The large number of trade media and industry analyst executive briefings we were able to obtain resulted in widespread, positive coverage in North America and Europe. Follow-up activities allowed us to establish and maintain ongoing relationships with top tier business and industry media and analysts.